25 years of supporting British dairy

LIC is delighted to announce that 2021 marks the 25th anniversary of the company being incorporated in Britain. While some services were offered earlier, 1996 marks the year when the business was officially established.


A summer and autumn of activity is planned, with some exciting competitions on offer.  Our latest issue of GrassRoots which can be read here and features on the front cover some of the bull catalogue covers from the past quarter of a century. 

Do you have any of these catalogues hidden away in your office? 

And what bulls over the years have stood out and added value to your herd?  

Later in the spring we’ll be asking you to vote for the top bull you’ve used over the past 25 years and will be announcing the winner.  So, send your vote in to admin@liceurope.com and name the bull.


GrassRoots Issue celebrating 25 Years

Dates for your diary

Farm walk - 24 September

One of the highlights of the year will be a farm walk at the 138ha farm of Kieran and Gaynor Wellwood on September 24.  They’ve been the tenants at Saltby Dairy Unit, Stonesby Road, Melton Mowbray for the past 10 years, and have used LIC genetics throughout their time there.

Today they milk 330 crossbred cows at peak, and have 160 one-year or two year-old followers.  On average their grass yield is 11tonnes/ha and the cows are yielding 6300 litres with 540kgs/MS.  As the average cow weight is around this level, they are hitting their target of getting the cows’ bodyweight in milk solids.

This promises to be a super opportunity to see a great herd, and to ask plenty of questions of Kieran and Gaynor.  Keep a look out for how to register for this free event, tickets available on Eventbrite from July.

Charity Ball - 24 September

The farm walk will be followed by our black-tie charity night at the nearby Booksby Hall in Melton Mowbray.

Tickets will cost £100 each and the event will include a three-course meal and live music. 

There are only 150 tickets available, so keep an eye on our Facebook page for when they go on sale (again through Eventbrite) and snap one up quick.  Why not make it a family night out and fill a table with family, guests and friends?  Put the date in your diary now – September 24 – so you can be sure to make a plan to be there.

The evening will feature a charity auction and raffle with all profits going to an extremely worthwhile charity, the Yellow Wellies, so we hope everyone will be generous.  

This charity focuses on farm safety, a vital issue within the farming industry.

Yellow Wellies - Farm Safety Foundation

Unfortunately, while farming accounts for just 1.5% of the UK’s working population, farmers account for 20% of all workplace fatalities and, as a result, continue to have the poorest safety record of any occupation in the UK.

Rising concerns over the continuing high level of fatal and life-changing injuries on farms prompted leading rural insurer, NFU Mutual, to set up a charitable foundation in 2014 to preserve and protect the physical and mental wellbeing of the next-generation of farmers.

The Farm Safety Foundation, or Yellow Wellies as they are also known, aims to challenge and change the risk-taking behaviours that give farming such a poor safety record. A key part of the charity’s work is their two national campaigns, Farm Safety Week and Mind Your Head. These campaigns focus on both mental and physical health in agriculture as they are both so connected.

To find out more, please visit www.yellowwellies.org  or follow them on social media @yellowwelliesuk.

Charity auction - to be held at charity ball

On the charity night we’ll be holding a charity auction, hoping to raise money for Yellow Wellies, so we’re on the lookout for some very special prizes. 

Do you have anything you could offer that would attract some great bids?  The sort of thing we would like to auction could be anything from a day’s fishing to a day on a yacht or a day at the races, a free stay at a holiday cottage or apartment, b&B or air B&B accommodation, a share in a racehorse or a round of golf.

Please put your thinking caps on and come to us with some ideas or some offers. 

These should go to one of the two main organisers, Claire Hunter 07966 090848 or Libbie Harris 07773 348101.

Discussion Group open to new members

Coast to Coast Discussion Group is a friendly committed group of grass-based spring and autumn calvers looking for new members

The group comprises conventional, organic, twice and once-a-day businesses within an area of Budleigh Salterton, Taunton, Glastonbury and Shepton Mallet

They meet 10 times a year on the last Tuesday of the month (10.45 to 2.30pm). The group benchmarks via comparable farm profit (CFP) in January and take turns in hosting to discuss a diverse range of subjects relating to their businesses. One meeting a year is to businesses outside the group to challenge and inspire them. The group is facilitated by Pasture to Profit consultant Piers Badnell and, in addition to facilitation, he manages the admin – invites, hosts and meeting reports.

If you’re interested please give him a ring to discuss. If you’d like to try a day you’re more than welcome to come along to a meeting to see if it’s for you without any obligations.

Give Piers Badnell a ring on 07970 682798 or email him at pbadnell@liceurope.com

Check out our Facebook page

by Katrina Younger
Share this:
Share on facebook
Share on twitter
Share on linkedin
Share on email
Related content
Login to LIC
Are you sure you want to log out?
Thank you for subscribing!

You're almost done!

You will receive a confirmation email shortly. Just click on the link in the email to confirm your subscription and you’ll be on your way to getting all the latest LIC updates. Easy!

Of course, you are free to unsubscribe at any time.